Be Good For Goodness Sake

What ever happened to this? No one is ever good just for the sake of being good anymore. Everyone is always looking to work an angle of their own. I personally believe altruistic behavior is possible but becoming exponentially more rare. What if everyone in the world quit worrying about themselves and simply cared for others around them? All of your needs would still be met, only by a neighbor or a friend and at no cost to yourself. In turn you could help out your neighbor and friends so they would not have to worry about themselves. I know this is a somewhat unrealistic concept but why not strive for the unrealistic? I think it would give everyone a great deal of joy and satisfaction if they were to embrace even a fraction of this concept once again. It's not just for the sake of Santa, be good for goodness sake.